# Event Pitch

> Define a technical event's positioning - what it stands for, against which alternatives, for which audience - for a
> conference, meetup or hackathon: the governance pole and what it lets the event claim, the alternatives map, the
> only-this-event test, the category frame, the levers, the rebrand gate and the promise check per edition. Then write
> the positioning brief or the team alignment charter.

https://event-pitch.skillsafe.ai/

## What the page works out for free

- Governance: community, foundation, media or vendor ownership, what each may and may not claim, and the neutrality claim held to the single-vendor share of the program.
- The alternatives map across five types: direct rivals, adjacent events, doing the job without an event, sending a delegate, doing nothing - each classified by ownership, not tone.
- The only-this-event test: an attribute that nearby events already run fails, however well it is executed; passing attributes chain to a value theme.
- The market-category ladder: a subcategory by default, head-to-head only when the event can out-execute the leader, a new category only with runway, sponsor relationships and a brand - and positioning for everyone deleted.
- Levers: the track-structure declaration and the contrast sentence by default, lineup-as-brand for a compounding event with a curator or an executive, the rebrand only past its gate, and naming a rival deleted.
- The promise-feasibility check per edition, the audience level, several targets for conferences only, and the sponsor layer beside the CFP program.

## The run (metered)

- `brief` replies with `summary`, `governance`, `alternatives`, `attributes`, `segment`, `candidates`, `recommendation`, `deleted`, `statement`, `contrast`, `feasibility`, `levers`, `rename`, `sponsor_layer`, `triggers`, `checks` and `caveats`.
- `charter` replies with `title`, `statement`, `contrast`, `for_whom`, `we_claim`, `we_do_not_claim`, `promise_check`, `triggers`, `open` and `note`; the page requires the statement in the template's shape, an archetype in the contrast and never a rival, and what the event will not claim.

## Links

- API tutorial: https://event-pitch.skillsafe.ai/api.html
- Built on the SkillSafe skill @samber/event-positioning, from samber/dev-event-organizer-skills (MIT).